Image from Amazon.com
Global marketing strategies
Material type:
TextPublication details: Boston : Houghton Mifflin, ©1998.Edition: 4th edDescription: xxi, 918 p : ill ; 24 cmISBN: - 9780395871621
- HF1416 .J43
Contents:
Introduction --
Understanding the global marketing environment --
Analyzing global marketing opportunities --
Developing global marketing strategies --
Designing global marketing programs --
Managing the global marketing effort.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Tema General Stacks | HF1416 .J43 (Browse shelf(Opens below)) | Available | 33339 |
Browsing Methodist University Library Tema shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)
|
|
|
|
No cover image available | No cover image available | No cover image available | ||
| HF1416 .C375 International marketing / | HF1416 .C375 International marketing / | HF1416 .C375 International marketing | HF1416 .J43 Global marketing strategies | HF 1416 .J63 Global Marketing: | HF 1416 .J63 Global Marketing: | HF 1416 .J63 Global Marketing: |
Includes index.
Introduction --
Understanding the global marketing environment --
Analyzing global marketing opportunities --
Developing global marketing strategies --
Designing global marketing programs --
Managing the global marketing effort.
There are no comments on this title.
Log in to your account to post a comment.