Normal view MARC view ISBD view

Global marketing strategies

Jean-Pierre Jeannet; Hubert D Hennessey

Global marketing strategies - 4th ed. - Boston : Houghton Mifflin, ©1998. - xxi, 918 p : ill ; 24 cm.

Includes index.

Introduction --
Understanding the global marketing environment --
Analyzing global marketing opportunities --
Developing global marketing strategies --
Designing global marketing programs --
Managing the global marketing effort.

ISBN: 9780395871621

Subjects--Topical Terms:
Export marketing -- Management.-- Internationale marketing.

LC Class. No.: HF1416 / .J43

Print
Cite
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Open Library (openlibrary.org)