Global marketing strategies (Record no. 3344)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00716nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780395871621 |
| 050 ## - CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .J43 |
| 100 ## - AUTHOR | |
| Personal name | Jean-Pierre Jeannet; Hubert D Hennessey |
| 245 ## - TITLE | |
| Title | Global marketing strategies |
| 250 ## - EDITION | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | Houghton Mifflin, |
| Year of publication | ©1998. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxi, 918 p : |
| Other physical details | ill ; |
| Dimensions | 24 cm. |
| 500 ## - NOTES | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Introduction --<br/>Understanding the global marketing environment --<br/>Analyzing global marketing opportunities --<br/>Developing global marketing strategies --<br/>Designing global marketing programs --<br/>Managing the global marketing effort. |
| 650 ## - SUBJECTS | |
| Topical Term | Export marketing -- Management. |
| General subdivision | Internationale marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 14/05/2011 | HF1416 .J43 | 33339 | Books |