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Global marketing strategies
Material type:
TextPublication details: Boston : Houghton Mifflin, ©1998.Edition: 4th edDescription: xxi, 918 p : ill ; 24 cmISBN: - 9780395871621
- HF1416 .J43
Contents:
Introduction --
Understanding the global marketing environment --
Analyzing global marketing opportunities --
Developing global marketing strategies --
Designing global marketing programs --
Managing the global marketing effort.
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Books
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Methodist University Library Tema General Stacks | HF1416 .J43 (Browse shelf(Opens below)) | Available | 33339 |
Includes index.
Introduction --
Understanding the global marketing environment --
Analyzing global marketing opportunities --
Developing global marketing strategies --
Designing global marketing programs --
Managing the global marketing effort.
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