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International marketing / Philip R. Cateora, John L. Graham. by

Cateora, Philip R
Graham, John L

Series: The McGraw-Hill/Irwin series in marketing

Edition: 11th ed.

Material type:

Text

Publication details: New York : Irwin McGraw-Hill, c2002

Availability: Items available for loan: Methodist University Library Main (2)Call number: HF1416 .C375 2002, ...

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International marketing / Philip R. Cateora, John L. Graham. by

Cateora, Philip R
Graham, John L

Series: The McGraw-Hill/Irwin series in marketing

Edition: 11th ed.

Material type:

Text

Publication details: New York : Irwin McGraw-Hill, c2002

Availability: Items available for loan: Methodist University Library Main (6)Call number: HF1416 .C375, ... Methodist University Library Tema (2)Call number: HF1416 .C375, ...

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Consumers / Eric Arnould, Linda Price, George Zinkhan. by

Arnould, Eric J
Price, Linda L
Zinkhan, George M

Series: McGraw-Hill/Irwin series in marketing

Edition: 2nd ed.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin, c2004

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415.32 .A76. Methodist University Library Tema (1)Call number: HF5415.32 .A76.

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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. by

Hawkins, Del I
Mothersbaugh, David L
Best, Roger J

Series: McGraw-Hill/Irwin series in marketing

Edition: 10th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin, c2007

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415.33.U6 H38.

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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by

Hawkins, Del I
Best, Roger J
Coney, Kenneth A

Series: McGraw-Hill/Irwin series in marketing

Edition: 9th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin, c2004

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415.33.U6 H38.

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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by

Dwyer, F. Robert
Tanner, John F

Series: McGraw-Hill/Irwin series in marketing

Edition: 2nd ed.

Material type:

Text

Publication details: Boston : McGraw-Hill, c2002

Availability: Items available for loan: Methodist University Library Main (3)Call number: HF5415 .D92, ... Methodist University Library Wenchi Faculty (1)Call number: HF5415 .D92.

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by

Perreault, William D
McCarthy, E. Jerome

Series: McGraw-Hill/Irwin series in marketing

Edition: 10th ed.

Material type:

Text

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006

Availability: Items available for loan: Methodist University Library Main (2)Call number: HF5415 .M378, ... Methodist University Library Wenchi Faculty (2)Call number: HF5415 .M378, ...

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Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by

Rayport, Jeffrey F
Jaworski, Bernard J

Series: McGraw-Hill/Irwin series in marketing

Edition: 2nd ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin MarketspaceU, c2004

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5548.32 .R393.

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ChurchHill/Ford/Walker's Sales Force Management Mark W. Johnston, Greg W. Marshall by

Mark W. Johnston
Greg W Marshall

Series: McGraw-Hill/Irwin series in marketing

Edition: 10th ed

Publication details: Boston McGrawHill 2011

Availability: Items available for loan: Methodist University Library Main (3)Call number: HF5438.4 .J61, ...

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Churchill, Ford, and Walker's sales force management / Mark W. Johnston and Greg W. Marshall. by

Johnston, Mark W
Marshall, Greg W
Ford, Neil M
Walker, Orville C
Churchill, Gilbert A

Series: McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type:

Text

Publication details: Maidenhead : McGraw-Hill Education, 2006

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5438.4 .C48.

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11.

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Contemporary advertising / William F. Arens. by

Arens, William F

Series: The McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin, c2002

Availability: Items available for loan: Methodist University Library Main (2)Call number: HF5821 .B62, ... Methodist University Library Tema (2)Call number: HF5821 .B62, ...

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12.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E
Belch, Michael A

Series: McGraw-Hill/Irwin series in marketing

Edition: 6th international ed.

Material type:

Text

Publication details: Boston, Mass. ; London : McGraw-Hill/Irwin, 2004

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5823 .B387.

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13.

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Marketing channels : a relationship management approach Lou E Pelton; David Strutton; James R Lumpkin by

Lou E Pelton
David Strutton; James R Lumpkin

Series: McGraw-Hill/Irwin series in marketing

Edition: 2nd ed

Material type:

Text

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415.129 .P45.

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14.

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Marketing Michael J Etzel; Bruce J Walker; William J Stanton by

Michael J Etzel

Series: McGraw-Hill/Irwin series in marketing

Edition: 12th ed

Material type:

Text

Availability: Items available for loan: Methodist University Library Main (7)Call number: HF5415 .S745, ... Methodist University Library Tema (2)Call number: HF5415 .S745, ...

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15.

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Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.]. by

Orville C Walker
Walker, Orville C
John W. Mullins
Harper, W. Boyd

Series: McGraw-Hill/Irwin series in marketing

Edition: 5th ed.

Material type:

Text

Publication details: Boston, Mass. : McGraw-Hill, 2005

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415.13 .M352324.

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16.

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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by

Peter, J. Paul
Donnelly, James H

Series: McGraw-Hill/Irwin series in marketing

Edition: 7th ed.

Material type:

Text

Publication details: Boston, Mass. : McGraw-Hill, c2004

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415.13 .P387.

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17.

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International marketing Philip R. Cateora, John L. Graham. by

Philip R Cateora
John L Graham
John L Graham

Series: McGraw-Hill/Irwin series in marketing

Edition: 12th ed

Material type:

Text

Availability: Items available for loan: Methodist University Library Main (3)Call number: HF1416 .C375, ... Methodist University Library Tema (1)Call number: HF1416 .C375.

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18.

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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by

Bearden, William O
Ingram, Thomas N
LaForge, Raymond W

Series: McGraw-Hill/Irwin series in marketing

Edition: 4th ed.

Material type:

Text

Publication details: New York : McGraw-Hill/Irwin, c2004

Availability: Items available for loan: Methodist University Library Main (4)Call number: HF5415.1 .B4155, ...

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19.

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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by

Kerin, Roger A
Hartley, Steven William
Rudelius, William

Series: McGraw-Hill/Irwin series in marketing

Material type:

Text

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415 .K452.

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20.

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Marketing research : within a changing information environment / Joseph F. Hair, Jr.; Robert P. Bush; David J. Ortinau. by

Hair, Joseph F
Bush, Robert P
Ortinau, David J

Series: McGraw-Hill/Irwin series in marketing

Edition: 2. ed.

Material type:

Text

Publication details: Boston, Mass. [u.a.] : McGraw-Hill/Irwin, c2003

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415.2 .H258 .

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