Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

By:

Hawkins, Del I

Contributor(s):

Material type:

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2007.Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0073101370 (book : alk. paper)
0073261548 (book & CDROM)
9780073101378

Subject(s):

LOC classification:

HF5415.33.U6 H38

Contents:

Consumer Behavior and Marketing Strategy -- Cross-Cultural Variations in Consumer Behavior -- The Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification -- The Changing American Society: Subcultures -- The American Society: Families and Households -- Group Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational Influences -- Consumer Decision Process and Problem Recognition -- Information Search -- Alternative Evaluation and Selection -- Outlet Selection and Purchase -- Postpurchase Processes, Customer Satisfaction, and Customer Commitment -- Organizational Buyer Behavior -- Marketing Regulation and Consumer Behavior.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Methodist University Library Main General Stacks				HF5415.33.U6 H38 (Browse shelf(Opens below))					Available			36795

Includes Index

Consumer Behavior and Marketing Strategy --
Cross-Cultural Variations in Consumer Behavior --
The Changing American Society: Values --
The Changing American Society: Demographics and Social Stratification --
The Changing American Society: Subcultures --
The American Society: Families and Households --
Group Influences on Consumer Behavior --
Perception --
Learning, Memory, and Product Positioning --
Motivation, Personality, and Emotion --
Attitudes and Influencing Attitudes --
Self-Concept and Lifestyle --
Situational Influences --
Consumer Decision Process and Problem Recognition --
Information Search --
Alternative Evaluation and Selection --
Outlet Selection and Purchase --
Postpurchase Processes, Customer Satisfaction, and Customer Commitment --
Organizational Buyer Behavior --
Marketing Regulation and Consumer Behavior.

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