Foundations of marketing / David Jobber; John Fahy.

By:

Jobber, David

Contributor(s):

Fahy, John

Material type:

TextPublication details: London [u.a.] : McGraw-Hill, c2003.Description: XXV, 335 S : Ill., graph. Darst. 26cmISBN:

0077098668 (pbk)
9780077098667 (pbk)

LOC classification:

HF5415

Contents:

A. Fundamentals of Modern Marketing 1. Marketing in the Modern Firm 2. The Marketing Environment 3. Customer Behaviour 4. Marketing Research and Information Systems 5. Market Segmentation & Positioning B. Marketing Mix Decisions 6. Managing Products & Services 7. Pricing Strategy 8. The Promotions Mix 9. Distribution 10. Online Marketing C. Marketing Strategy & Implementation 11. Marketing Strategy & Planning 12. Managing Marketing Implementation, Organisation & Control

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Methodist University Library Main General Stacks		Reference		HF5415 (Browse shelf(Opens below))					Available			18611

Includes index

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