Foundations of marketing /
Jobber, David.
Foundations of marketing / David Jobber; John Fahy. - London [u.a.] : McGraw-Hill, c2003. - XXV, 335 S : Ill., graph. Darst. 26cm
Includes index
A. Fundamentals of Modern Marketing 1. Marketing in the Modern Firm 2. The Marketing Environment 3. Customer Behaviour 4. Marketing Research and Information Systems 5. Market Segmentation & Positioning B. Marketing Mix Decisions 6. Managing Products & Services 7. Pricing Strategy 8. The Promotions Mix 9. Distribution 10. Online Marketing C. Marketing Strategy & Implementation 11. Marketing Strategy & Planning 12. Managing Marketing Implementation, Organisation & Control
0077098668 (pbk) 9780077098667 (pbk)
HF5415
Foundations of marketing / David Jobber; John Fahy. - London [u.a.] : McGraw-Hill, c2003. - XXV, 335 S : Ill., graph. Darst. 26cm
Includes index
A. Fundamentals of Modern Marketing 1. Marketing in the Modern Firm 2. The Marketing Environment 3. Customer Behaviour 4. Marketing Research and Information Systems 5. Market Segmentation & Positioning B. Marketing Mix Decisions 6. Managing Products & Services 7. Pricing Strategy 8. The Promotions Mix 9. Distribution 10. Online Marketing C. Marketing Strategy & Implementation 11. Marketing Strategy & Planning 12. Managing Marketing Implementation, Organisation & Control
0077098668 (pbk) 9780077098667 (pbk)
HF5415