Foundations of marketing / (Record no. 954)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00922nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077098668 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077098667 (pbk) |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| 100 1# - AUTHOR | |
| Personal name | Jobber, David. |
| 245 10 - TITLE | |
| Title | Foundations of marketing / |
| Statement of responsibility, etc | David Jobber; John Fahy. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London [u.a.] : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2003. |
| 300 ## - DESCRIPTION | |
| Number of Pages | XXV, 335 S : |
| Other physical details | Ill., graph. Darst. |
| Dimensions | 26cm |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | A. Fundamentals of Modern Marketing 1. Marketing in the Modern Firm 2. The Marketing Environment 3. Customer Behaviour 4. Marketing Research and Information Systems 5. Market Segmentation & Positioning B. Marketing Mix Decisions 6. Managing Products & Services 7. Pricing Strategy 8. The Promotions Mix 9. Distribution 10. Online Marketing C. Marketing Strategy & Implementation 11. Marketing Strategy & Planning 12. Managing Marketing Implementation, Organisation & Control |
| 700 1# - OTHER AUTHORS | |
| Personal name | Fahy, John. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 17/11/2007 | HF5415 | 18611 | Books |