Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

By:

Churchill, Gilbert A

Contributor(s):

Peter, J. Paul

Material type:

TextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN:

0256228779

ISSN:

9780256228779
9780072369229

Subject(s):

Marketing

LOC classification:

HF5415 .C5275

Contents:

Developing marketing plans and strategies; understanding customers and markets; managing and developing goods and services; pricing principles and strategies; placement - distributing products and services; promotion - integrated marketing communication; Evaluating marketing effectiveness; Appendix

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Item type	Current library	Collection	Call number	Status	Barcode
Books	Methodist University Library Main General Stacks	Reference	HF5415 .C5275 (Browse shelf(Opens below))	Available	12349
Books	Methodist University Library Main General Stacks		HF5415 .C5275 (Browse shelf(Opens below))	Available	12351
Books	Methodist University Library Main General Stacks		HF5415 .C5275 (Browse shelf(Opens below))	Available	12350

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