Marketing : (Record no. 917)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00885pam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256228779 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780256228779 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780072369229 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .C5275 |
| 100 1# - AUTHOR | |
| Personal name | Churchill, Gilbert A. |
| 245 10 - TITLE | |
| Title | Marketing : |
| Remainder of title | creating value for customers / |
| Statement of responsibility, etc | Gilbert A. Churchill, Jr., J. Paul Peter. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw Hill, |
| Year of publication | c1998. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxiv, 630 p. : |
| Other physical details | col. ill., maps ; |
| Dimensions | 29 cm. |
| 440 #0 - SERIES | |
| SERIES | Irwin series in marketing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Developing marketing plans and strategies; understanding customers and markets; managing and developing goods and services; pricing principles and strategies; placement - distributing products and services; promotion - integrated marketing communication; Evaluating marketing effectiveness; Appendix |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Peter, J. Paul. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 16/07/2002 | HF5415 .C5275 | 12349 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 16/07/2002 | HF5415 .C5275 | 12351 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 16/07/2002 | HF5415 .C5275 | 12350 | Books |