Marketing :
Churchill, Gilbert A.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - 2nd ed. - Boston : Irwin/McGraw Hill, c1998. - xxiv, 630 p. : col. ill., maps ; 29 cm. - Irwin series in marketing .
Developing marketing plans and strategies; understanding customers and markets; managing and developing goods and services; pricing principles and strategies; placement - distributing products and services; promotion - integrated marketing communication; Evaluating marketing effectiveness; Appendix
0256228779
9780256228779 9780072369229
Marketing.
HF5415 / .C5275
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - 2nd ed. - Boston : Irwin/McGraw Hill, c1998. - xxiv, 630 p. : col. ill., maps ; 29 cm. - Irwin series in marketing .
Developing marketing plans and strategies; understanding customers and markets; managing and developing goods and services; pricing principles and strategies; placement - distributing products and services; promotion - integrated marketing communication; Evaluating marketing effectiveness; Appendix
0256228779
9780256228779 9780072369229
Marketing.
HF5415 / .C5275