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Retailing / Patrick Dunne, Robert Lusch, Myron Gable.

By: Contributor(s): Material type: TextPublication details: [Cincinnati, Ohio] : South-Western College Pub., c1995.Edition: 2nd edDescription: xxvii, 546 p. : col. ill. ; 27 cmISBN:
  • 0538841362
ISSN:
  • 9780538841368
Uniform titles:
  • Retailing.
Subject(s): LOC classification:
  • HF5429 .R478
Contents:
Perspectives on Retailing 2 Retail planning and management 46 Retail customers 69 Evaluating the competition in retailing 99 Channel behavior 130 Legal and ethical behavior 155 Retail locations 184 Managing a retailers finances 226 Merchandise buying and handling 258 Merchandise pricing 299 Advertising and promotion 326 Customer service and retail selling 356 Store layout and design 390 Retailing of service 422 Managing human resources 456 Retail information systems 486 Subject index 539
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5429 .R478 (Browse shelf(Opens below)) Available 10552

Rev. ed. of: Retailing / Patrick Dunne ... [et al.] c1992.

Perspectives on Retailing 2
Retail planning and management 46
Retail customers 69
Evaluating the competition in retailing 99
Channel behavior 130
Legal and ethical behavior 155
Retail locations 184
Managing a retailers finances 226
Merchandise buying and handling 258
Merchandise pricing 299
Advertising and promotion 326
Customer service and retail selling 356
Store layout and design 390
Retailing of service 422
Managing human resources 456
Retail information systems 486
Subject index 539

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