Retailing /
Dunne, Patrick M.
Retailing / Patrick Dunne, Robert Lusch, Myron Gable. - 2nd ed. - [Cincinnati, Ohio] : South-Western College Pub., c1995. - xxvii, 546 p. : col. ill. ; 27 cm.
Rev. ed. of: Retailing / Patrick Dunne ... [et al.] c1992.
Perspectives on Retailing 2
Retail planning and management 46
Retail customers 69
Evaluating the competition in retailing 99
Channel behavior 130
Legal and ethical behavior 155
Retail locations 184
Managing a retailers finances 226
Merchandise buying and handling 258
Merchandise pricing 299
Advertising and promotion 326
Customer service and retail selling 356
Store layout and design 390
Retailing of service 422
Managing human resources 456
Retail information systems 486
Subject index 539
0538841362
9780538841368
Retail trade.
HF5429 / .R478
Retailing / Patrick Dunne, Robert Lusch, Myron Gable. - 2nd ed. - [Cincinnati, Ohio] : South-Western College Pub., c1995. - xxvii, 546 p. : col. ill. ; 27 cm.
Rev. ed. of: Retailing / Patrick Dunne ... [et al.] c1992.
Perspectives on Retailing 2
Retail planning and management 46
Retail customers 69
Evaluating the competition in retailing 99
Channel behavior 130
Legal and ethical behavior 155
Retail locations 184
Managing a retailers finances 226
Merchandise buying and handling 258
Merchandise pricing 299
Advertising and promotion 326
Customer service and retail selling 356
Store layout and design 390
Retailing of service 422
Managing human resources 456
Retail information systems 486
Subject index 539
0538841362
9780538841368
Retail trade.
HF5429 / .R478