Retailing / (Record no. 892)

MARC details
000 -LEADER
fixed length control field 01151pam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0538841362
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN 9780538841368
050 00 - CALL NUMBER
Classification number HF5429
Item number .R478
100 1# - AUTHOR
Personal name Dunne, Patrick M.
245 10 - TITLE
Title Retailing /
Statement of responsibility, etc Patrick Dunne, Robert Lusch, Myron Gable.
250 ## - EDITION
Edition statement 2nd ed.
260 ## - PUBLICATION INFORMATION
Place of publication [Cincinnati, Ohio] :
Name of publisher South-Western College Pub.,
Year of publication c1995.
300 ## - DESCRIPTION
Number of Pages xxvii, 546 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
500 ## - NOTES
General note Rev. ed. of: Retailing / Patrick Dunne ... [et al.] c1992.
505 ## - FORMATTED CONTENTS NOTE
Table of Content Perspectives on Retailing 2<br/>Retail planning and management 46<br/>Retail customers 69<br/>Evaluating the competition in retailing 99<br/>Channel behavior 130<br/>Legal and ethical behavior 155<br/>Retail locations 184<br/>Managing a retailers finances 226<br/>Merchandise buying and handling 258<br/>Merchandise pricing 299<br/>Advertising and promotion 326<br/>Customer service and retail selling 356<br/>Store layout and design 390<br/>Retailing of service 422<br/>Managing human resources 456<br/>Retail information systems 486<br/>Subject index 539
650 #0 - SUBJECTS
Topical Term Retail trade.
700 1# - OTHER AUTHORS
Personal name Lusch, Robert F.
700 1# - OTHER AUTHORS
Personal name Gable, Myron,
730 0# - OTHER AUTHORS
OTHER AUTHORS Retailing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    Reference Methodist University Library Main Methodist University Library Main General Stacks 14/12/2003 HF5429 .R478 10552 Books
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