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Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c1999.Description: xix, 552, 2, 18 p. : ill. (some col.) ; 28 cmISBN: - 0023502517 (paper)
- HF5415.13 .H24
Contents:
Chapter 1 MARKETING: CONNECTING WITH CUSTOMERS
chapter 2 CUSTOMERS SATISFACTION AND LOYALTY: BUILDING VALUE WITH QUALITY
Chapter 3 : THE MARKETING EVIRONMENT AND ITS GLOBAL DIMENTIONS
Chapter 4 : THE STRATEGIC MARKETING PLANNING PROCESS: DOMESTIC AND GLOBAL
Chapter 5 MARKETING INFORMATION AND RESEARCH
Chapter 6 MARKET SEGMENTATION, TARGING, AND POSITIONING
Chapter 7 CONNECTING WITH CUSTOMERS: UNDERSTANDING CONSUMER BEHAVIOR
Chapter 8 BUSINESS-TO-BUSINESS MARKETING
CHAPTER 9
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Methodist University Library Tema General Stacks | HF5415.13 .H24 (Browse shelf(Opens below)) | Available | 8894 |
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| HF5415.13 .B669 Marketing management : | HF5415.13 .B669 Marketing management : | HF5415.13 .B669 Marketing management : | HF5415.13 .H24 Marketing : | HF5415.13 .K64 Marketing management | HF5415.13 .M369 Basic marketing : | HF5415.13 .M369 Basic marketing : |
Chapter 1 MARKETING: CONNECTING WITH CUSTOMERS
chapter 2 CUSTOMERS SATISFACTION AND LOYALTY: BUILDING VALUE WITH QUALITY
Chapter 3 : THE MARKETING EVIRONMENT AND ITS GLOBAL DIMENTIONS
Chapter 4 : THE STRATEGIC MARKETING PLANNING PROCESS: DOMESTIC AND GLOBAL
Chapter 5 MARKETING INFORMATION AND RESEARCH
Chapter 6 MARKET SEGMENTATION, TARGING, AND POSITIONING
Chapter 7 CONNECTING WITH CUSTOMERS: UNDERSTANDING CONSUMER BEHAVIOR
Chapter 8 BUSINESS-TO-BUSINESS MARKETING
CHAPTER 9
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