Marketing : (Record no. 8387)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01028pam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0023502517 (paper) |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .H24 |
| 100 1# - AUTHOR | |
| Personal name | Harrell, Gilbert D. |
| 245 10 - TITLE | |
| Title | Marketing : |
| Remainder of title | connecting with customers / |
| Statement of responsibility, etc | Gilbert D. Harrell, Gary L. Frazier. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Upper Saddle River, NJ : |
| Name of publisher | Prentice Hall, |
| Year of publication | c1999. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xix, 552, 2, 18 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 28 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Chapter 1 MARKETING: CONNECTING WITH CUSTOMERS<br/>chapter 2 CUSTOMERS SATISFACTION AND LOYALTY: BUILDING VALUE WITH QUALITY<br/>Chapter 3 : THE MARKETING EVIRONMENT AND ITS GLOBAL DIMENTIONS <br/>Chapter 4 : THE STRATEGIC MARKETING PLANNING PROCESS: DOMESTIC AND GLOBAL<br/>Chapter 5 MARKETING INFORMATION AND RESEARCH <br/>Chapter 6 MARKET SEGMENTATION, TARGING, AND POSITIONING<br/>Chapter 7 CONNECTING WITH CUSTOMERS: UNDERSTANDING CONSUMER BEHAVIOR <br/>Chapter 8 BUSINESS-TO-BUSINESS MARKETING <br/>CHAPTER 9 |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECTS | |
| Topical Term | Consumer satisfaction. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Frazier, Gary L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 22/09/2024 | Donation | HF5415.13 .H24 | 8894 | Books |