Marketing :
Harrell, Gilbert D.
Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier. - Upper Saddle River, NJ : Prentice Hall, c1999. - xix, 552, 2, 18 p. : ill. (some col.) ; 28 cm.
Chapter 1 MARKETING: CONNECTING WITH CUSTOMERS
chapter 2 CUSTOMERS SATISFACTION AND LOYALTY: BUILDING VALUE WITH QUALITY
Chapter 3 : THE MARKETING EVIRONMENT AND ITS GLOBAL DIMENTIONS
Chapter 4 : THE STRATEGIC MARKETING PLANNING PROCESS: DOMESTIC AND GLOBAL
Chapter 5 MARKETING INFORMATION AND RESEARCH
Chapter 6 MARKET SEGMENTATION, TARGING, AND POSITIONING
Chapter 7 CONNECTING WITH CUSTOMERS: UNDERSTANDING CONSUMER BEHAVIOR
Chapter 8 BUSINESS-TO-BUSINESS MARKETING
CHAPTER 9
0023502517 (paper)
Marketing--Management.
Consumer satisfaction.
HF5415.13 / .H24
Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier. - Upper Saddle River, NJ : Prentice Hall, c1999. - xix, 552, 2, 18 p. : ill. (some col.) ; 28 cm.
Chapter 1 MARKETING: CONNECTING WITH CUSTOMERS
chapter 2 CUSTOMERS SATISFACTION AND LOYALTY: BUILDING VALUE WITH QUALITY
Chapter 3 : THE MARKETING EVIRONMENT AND ITS GLOBAL DIMENTIONS
Chapter 4 : THE STRATEGIC MARKETING PLANNING PROCESS: DOMESTIC AND GLOBAL
Chapter 5 MARKETING INFORMATION AND RESEARCH
Chapter 6 MARKET SEGMENTATION, TARGING, AND POSITIONING
Chapter 7 CONNECTING WITH CUSTOMERS: UNDERSTANDING CONSUMER BEHAVIOR
Chapter 8 BUSINESS-TO-BUSINESS MARKETING
CHAPTER 9
0023502517 (paper)
Marketing--Management.
Consumer satisfaction.
HF5415.13 / .H24