International marketing / Stanley J. Paliwoda, Michael J Thomas.
Material type:
TextPublication details: London : Butterworth-Heinemann, 1998.Edition: 3rd edDescription: xviii, 509 p. : ill., maps ; 29 cmISBN: - 0750622415 (pbk.)
- 9780750622417
- HF1416 .P35
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Methodist University Library Main General Stacks | HF1416 .P35 (Browse shelf(Opens below)) | Available | 12484 | ||||||||||||||
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| HF1416 .L36 Global marketing / | HF1416 .L37 International marketing / | HF1416 .O55 International marketing : | HF1416 .P35 International marketing / | HF1416 .P35 International marketing / | HF1416 .P35 International marketing / | HF1416 .S257 Marketing globally : |
"Published on behalf of the Chartered Institute of Marketing."--T.p.
1. Internationalization: a necessity, not a luxury, but does corporate behavior reflect it? --
2. Environmental market scanning: the 'SLEPT' and 'C' factors --
3. Exporting --
not just for the small business --
4. Market entry modes: strategic considerations of direct vs. indirect involvement --
5. International product policy considerations --
6. Pricing, credit and terms of doing business --
7. Strategic international logistical and distribution decisions --
8. Promotion within the foreign market --
9. International marketing planning: reviewing, appraising and implementing --
10. Marketing in Europe --
11. Marketing in the Pacific Rim.
12. Index
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