International marketing /
Paliwoda, Stanley J.
International marketing / Stanley J. Paliwoda, Michael J Thomas. - 3rd ed. - London : Butterworth-Heinemann, 1998. - xviii, 509 p. : ill., maps ; 29 cm.
"Published on behalf of the Chartered Institute of Marketing."--T.p.
1. Internationalization: a necessity, not a luxury, but does corporate behavior reflect it? --
2. Environmental market scanning: the 'SLEPT' and 'C' factors --
3. Exporting --
not just for the small business --
4. Market entry modes: strategic considerations of direct vs. indirect involvement --
5. International product policy considerations --
6. Pricing, credit and terms of doing business --
7. Strategic international logistical and distribution decisions --
8. Promotion within the foreign market --
9. International marketing planning: reviewing, appraising and implementing --
10. Marketing in Europe --
11. Marketing in the Pacific Rim.
12. Index
0750622415 (pbk.)
9780750622417
Export marketing.
HF1416 / .P35
International marketing / Stanley J. Paliwoda, Michael J Thomas. - 3rd ed. - London : Butterworth-Heinemann, 1998. - xviii, 509 p. : ill., maps ; 29 cm.
"Published on behalf of the Chartered Institute of Marketing."--T.p.
1. Internationalization: a necessity, not a luxury, but does corporate behavior reflect it? --
2. Environmental market scanning: the 'SLEPT' and 'C' factors --
3. Exporting --
not just for the small business --
4. Market entry modes: strategic considerations of direct vs. indirect involvement --
5. International product policy considerations --
6. Pricing, credit and terms of doing business --
7. Strategic international logistical and distribution decisions --
8. Promotion within the foreign market --
9. International marketing planning: reviewing, appraising and implementing --
10. Marketing in Europe --
11. Marketing in the Pacific Rim.
12. Index
0750622415 (pbk.)
9780750622417
Export marketing.
HF1416 / .P35