International marketing / (Record no. 751)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01256nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750622415 (pbk.) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780750622417 |
| 050 ## - CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .P35 |
| 100 1# - AUTHOR | |
| Personal name | Paliwoda, Stanley J. |
| 245 10 - TITLE | |
| Title | International marketing / |
| Statement of responsibility, etc | Stanley J. Paliwoda, Michael J Thomas. |
| 250 ## - EDITION | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 1998. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xviii, 509 p. : |
| Other physical details | ill., maps ; |
| Dimensions | 29 cm. |
| 500 ## - NOTES | |
| General note | "Published on behalf of the Chartered Institute of Marketing."--T.p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | 1. Internationalization: a necessity, not a luxury, but does corporate behavior reflect it? --<br/>2. Environmental market scanning: the 'SLEPT' and 'C' factors --<br/>3. Exporting --<br/>not just for the small business --<br/>4. Market entry modes: strategic considerations of direct vs. indirect involvement --<br/>5. International product policy considerations --<br/>6. Pricing, credit and terms of doing business --<br/>7. Strategic international logistical and distribution decisions --<br/>8. Promotion within the foreign market --<br/>9. International marketing planning: reviewing, appraising and implementing --<br/>10. Marketing in Europe --<br/>11. Marketing in the Pacific Rim.<br/>12. Index |
| 650 #0 - SUBJECTS | |
| Topical Term | Export marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Thomas, Michael J., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 10/12/1999 | HF1416 .P35 | 12485 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 10/12/1999 | HF1416 .P35 | 12484 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 10/12/1999 | HF1416 .P35 | 12483 | Books | Reference |