Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.

By:

Baran, Stanley J

Contributor(s):

Davis, Dennis K

Material type:

TextPublication details: Australia ; Belmont, CA. : Wadsworth, c2000.Edition: 2nd edDescription: xvi, 400 p. ; 24 cmISBN:

0534560881
9780534560881

Subject(s):

Mass media -- Philosophy

LOC classification:

P90 .B23

Contents:

Part 1. Introduction to mass communication theory -- Part 2. Era of mass society and mass culture -- Part 3. The rise and fall of limited effects -- Part 4. Contemporary mass communication theory--searching for consensus and confronting challenges.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Methodist University Library Main General Stacks				P90 .B23 (Browse shelf(Opens below))					Available			3395

Includes index

Part 1. Introduction to mass communication theory --
Part 2. Era of mass society and mass culture --
Part 3. The rise and fall of limited effects --
Part 4. Contemporary mass communication theory--searching for consensus and confronting challenges.

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