Mass communication theory : (Record no. 7473)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00803cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0534560881 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780534560881 |
| 050 00 - CALL NUMBER | |
| Classification number | P90 |
| Item number | .B23 |
| 100 1# - AUTHOR | |
| Personal name | Baran, Stanley J. |
| 245 10 - TITLE | |
| Title | Mass communication theory : |
| Remainder of title | foundations, ferment, and future / |
| Statement of responsibility, etc | Stanley J. Baran, Dennis K. Davis. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Australia ; |
| -- | Belmont, CA. : |
| Name of publisher | Wadsworth, |
| Year of publication | c2000. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xvi, 400 p. ; |
| Dimensions | 24 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part 1. Introduction to mass communication theory --<br/>Part 2. Era of mass society and mass culture --<br/>Part 3. The rise and fall of limited effects --<br/>Part 4. Contemporary mass communication theory--searching for consensus and confronting challenges. |
| 650 #0 - SUBJECTS | |
| Topical Term | Mass media |
| General subdivision | Philosophy. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Davis, Dennis K. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 13/01/2017 | P90 .B23 | 3395 | Books |