Normal view MARC view ISBD view

Mass communication theory :

Baran, Stanley J.

Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis. - 2nd ed. - Australia ; Belmont, CA. : Wadsworth, c2000. - xvi, 400 p. ; 24 cm.

Includes index

Part 1. Introduction to mass communication theory --
Part 2. Era of mass society and mass culture --
Part 3. The rise and fall of limited effects --
Part 4. Contemporary mass communication theory--searching for consensus and confronting challenges.

ISBN: 0534560881 9780534560881

Subjects--Topical Terms:
Mass media--Philosophy.

LC Class. No.: P90 / .B23

Print
Cite
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Open Library (openlibrary.org)