Global marketing / Douglas Lamont.
Material type:
TextPublication details: Cambridge, Mass. : Blackwell Business, 1996.Description: xx, 597 p. : ill. ; 24 cmISBN: - 1557864934 (alk. paper)
- 1557868298 (pbk. : alk. paper)
- 9781557864932
- HF1416 .L36
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Methodist University Library Main General Stacks | Reference | HF1416 .L36 (Browse shelf(Opens below)) | Available | 12496 |
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| HF1416 .K443 Principles of global marketing / | HF1416 .K443 Global marketing / | HF1416 .K443 Global marketing / | HF1416 .L36 Global marketing / | HF1416 .L37 International marketing / | HF1416 .O55 International marketing : | HF1416 .P35 International marketing / |
Includes bibliographical references and index
Marketing frames of reference; organizing marketing experience; researching international markets - country analysis; demographic facts; cultural insights; political realities; global brands - marketing teamwork; marketing strategy; product positioning; channel management; signaling national information - promotion marketing; price signals; sales force behavior; value marketing; marketing forecasts.
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