Global marketing / (Record no. 742)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00927cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1557864934 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1557868298 (pbk. : alk. paper) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9781557864932 |
| 050 00 - CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .L36 |
| 100 1# - AUTHOR | |
| Personal name | Lamont, Douglas F. |
| 245 10 - TITLE | |
| Title | Global marketing / |
| Statement of responsibility, etc | Douglas Lamont. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Cambridge, Mass. : |
| Name of publisher | Blackwell Business, |
| Year of publication | 1996. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xx, 597 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Marketing frames of reference; organizing marketing experience; researching international markets - country analysis; demographic facts; cultural insights; political realities; global brands - marketing teamwork; marketing strategy; product positioning; channel management; signaling national information - promotion marketing; price signals; sales force behavior; value marketing; marketing forecasts. |
| 650 #0 - SUBJECTS | |
| Topical Term | Export marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 10/11/2017 | HF1416 .L36 | 12496 | Books |