Global marketing /
Lamont, Douglas F.
Global marketing / Douglas Lamont. - Cambridge, Mass. : Blackwell Business, 1996. - xx, 597 p. : ill. ; 24 cm.
Includes bibliographical references and index
Marketing frames of reference; organizing marketing experience; researching international markets - country analysis; demographic facts; cultural insights; political realities; global brands - marketing teamwork; marketing strategy; product positioning; channel management; signaling national information - promotion marketing; price signals; sales force behavior; value marketing; marketing forecasts.
1557864934 (alk. paper) 1557868298 (pbk. : alk. paper)
9781557864932
Export marketing.
HF1416 / .L36
Global marketing / Douglas Lamont. - Cambridge, Mass. : Blackwell Business, 1996. - xx, 597 p. : ill. ; 24 cm.
Includes bibliographical references and index
Marketing frames of reference; organizing marketing experience; researching international markets - country analysis; demographic facts; cultural insights; political realities; global brands - marketing teamwork; marketing strategy; product positioning; channel management; signaling national information - promotion marketing; price signals; sales force behavior; value marketing; marketing forecasts.
1557864934 (alk. paper) 1557868298 (pbk. : alk. paper)
9781557864932
Export marketing.
HF1416 / .L36