Consumers / Eric Arnould, Linda Price, George Zinkhan.
Material type:
TextPublication details: Boston : McGraw-Hill, c2002.Edition: 1st edDescription: xviii, 750 p. : col. ill. ; 25 cmISBN: - 0256133603 (alk. paper)
- 9780256133608
- HF5415.32 .A76
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| HF5415.3 .P468 Consumer behavior and marketing strategy / | HF5415.3 .P468 Consumer behavior and marketing strategy / | HF5415.32 .35 Consumer Behavior | HF5415.32 .A76 Consumers / | HF5415.32 .A76 Consumers / | HF5415.32 .A76 Consumers / | HF5415.32 .B47 Consumer behavior / |
Includes Index
Pt. 1. An Overview of Consumer Behavior. Ch. 1. Introduction: Production, Acquisition, Consumption, and Disposal. Ch. 2. Consumer Behaviors and Marketing Strategies. Ch. 3. Learning about Consumers. Ch. 4. The Changing World of Consumption --
Pt. 2. The Background of Consumption. Ch. 5. The Meaning and Nature of Culture. Ch. 6. Economic and Social Structures. Ch. 7. The Self and Selves. Ch. 8. Lifestyles: Consumption Subcultures. Ch. 9. Perceptions: World of Sensations --
Pt. 3. Purchase and Acquisition. Ch. 10. Acquiring Things. Ch. 11. Why Do People Buy? Motivations, Needs, and Involvement. Ch. 12. Experience, Learning, and Knowledge. Ch. 13. Attitude Models and Consumer Decision Making. Ch. 14. Organization and Household Consumer Behaviors. Ch. 15. Interpersonal Influence --
Pt. 4. Postacquisition. Ch. 16. Consumer Innovation. Ch. 17. Consumer Satisfaction. Ch. 18. Consumption Meanings. Ch. 19. Disposal, Recycling, and Reuse.
Responsibility: Eric Arnould, Linda Price, George Zinkhan.
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