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Consumers / Eric Arnould, Linda Price, George Zinkhan.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill, c2002.Edition: 1st edDescription: xviii, 750 p. : col. ill. ; 25 cmISBN:
  • 0256133603 (alk. paper)
ISSN:
  • 9780256133608
Subject(s): LOC classification:
  • HF5415.32 .A76
Contents:
Pt. 1. An Overview of Consumer Behavior. Ch. 1. Introduction: Production, Acquisition, Consumption, and Disposal. Ch. 2. Consumer Behaviors and Marketing Strategies. Ch. 3. Learning about Consumers. Ch. 4. The Changing World of Consumption -- Pt. 2. The Background of Consumption. Ch. 5. The Meaning and Nature of Culture. Ch. 6. Economic and Social Structures. Ch. 7. The Self and Selves. Ch. 8. Lifestyles: Consumption Subcultures. Ch. 9. Perceptions: World of Sensations -- Pt. 3. Purchase and Acquisition. Ch. 10. Acquiring Things. Ch. 11. Why Do People Buy? Motivations, Needs, and Involvement. Ch. 12. Experience, Learning, and Knowledge. Ch. 13. Attitude Models and Consumer Decision Making. Ch. 14. Organization and Household Consumer Behaviors. Ch. 15. Interpersonal Influence -- Pt. 4. Postacquisition. Ch. 16. Consumer Innovation. Ch. 17. Consumer Satisfaction. Ch. 18. Consumption Meanings. Ch. 19. Disposal, Recycling, and Reuse. Responsibility: Eric Arnould, Linda Price, George Zinkhan.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks HF5415.32 .A76 (Browse shelf(Opens below)) Available 12854
Books Methodist University Library Main General Stacks HF5415.32 .A76 (Browse shelf(Opens below)) Available 12853
Books Methodist University Library Tema General Stacks HF5415.32 .A76 (Browse shelf(Opens below)) Available 22983
Books Methodist University Library Wenchi Faculty HF5415.32 .A76 (Browse shelf(Opens below)) Available 12852

Includes Index

Pt. 1. An Overview of Consumer Behavior. Ch. 1. Introduction: Production, Acquisition, Consumption, and Disposal. Ch. 2. Consumer Behaviors and Marketing Strategies. Ch. 3. Learning about Consumers. Ch. 4. The Changing World of Consumption --
Pt. 2. The Background of Consumption. Ch. 5. The Meaning and Nature of Culture. Ch. 6. Economic and Social Structures. Ch. 7. The Self and Selves. Ch. 8. Lifestyles: Consumption Subcultures. Ch. 9. Perceptions: World of Sensations --
Pt. 3. Purchase and Acquisition. Ch. 10. Acquiring Things. Ch. 11. Why Do People Buy? Motivations, Needs, and Involvement. Ch. 12. Experience, Learning, and Knowledge. Ch. 13. Attitude Models and Consumer Decision Making. Ch. 14. Organization and Household Consumer Behaviors. Ch. 15. Interpersonal Influence --
Pt. 4. Postacquisition. Ch. 16. Consumer Innovation. Ch. 17. Consumer Satisfaction. Ch. 18. Consumption Meanings. Ch. 19. Disposal, Recycling, and Reuse.
Responsibility: Eric Arnould, Linda Price, George Zinkhan.

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