Consumers / (Record no. 716)

MARC details
000 -LEADER
fixed length control field 01592cam a22002174a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0256133603 (alk. paper)
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN 9780256133608
050 00 - CALL NUMBER
Classification number HF5415.32
Item number .A76
100 1# - AUTHOR
Personal name Arnould, Eric J.
245 10 - TITLE
Title Consumers /
Statement of responsibility, etc Eric Arnould, Linda Price, George Zinkhan.
250 ## - EDITION
Edition statement 1st ed.
260 ## - PUBLICATION INFORMATION
Place of publication Boston :
Name of publisher McGraw-Hill,
Year of publication c2002.
300 ## - DESCRIPTION
Number of Pages xviii, 750 p. :
Other physical details col. ill. ;
Dimensions 25 cm.
500 ## - NOTES
General note Includes Index
505 ## - FORMATTED CONTENTS NOTE
Table of Content Pt. 1. An Overview of Consumer Behavior. Ch. 1. Introduction: Production, Acquisition, Consumption, and Disposal. Ch. 2. Consumer Behaviors and Marketing Strategies. Ch. 3. Learning about Consumers. Ch. 4. The Changing World of Consumption --<br/>Pt. 2. The Background of Consumption. Ch. 5. The Meaning and Nature of Culture. Ch. 6. Economic and Social Structures. Ch. 7. The Self and Selves. Ch. 8. Lifestyles: Consumption Subcultures. Ch. 9. Perceptions: World of Sensations --<br/>Pt. 3. Purchase and Acquisition. Ch. 10. Acquiring Things. Ch. 11. Why Do People Buy? Motivations, Needs, and Involvement. Ch. 12. Experience, Learning, and Knowledge. Ch. 13. Attitude Models and Consumer Decision Making. Ch. 14. Organization and Household Consumer Behaviors. Ch. 15. Interpersonal Influence --<br/>Pt. 4. Postacquisition. Ch. 16. Consumer Innovation. Ch. 17. Consumer Satisfaction. Ch. 18. Consumption Meanings. Ch. 19. Disposal, Recycling, and Reuse.<br/>Responsibility: Eric Arnould, Linda Price, George Zinkhan.
650 #0 - SUBJECTS
Topical Term Consumer behavior.
650 #0 - SUBJECTS
Topical Term Consumer behavior
700 1# - OTHER AUTHORS
Personal name Price, Linda L.
700 1# - OTHER AUTHORS
Personal name Zinkhan, George M.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    Methodist University Library Main Methodist University Library Main General Stacks 09/05/2005 HF5415.32 .A76 12853 Books
    Methodist University Library Main Methodist University Library Main General Stacks 10/11/2017 HF5415.32 .A76 12854 Books
    Methodist University Library Tema Methodist University Library Tema General Stacks 10/11/2017 HF5415.32 .A76 22983 Books
    Methodist University Library Wenchi Faculty Methodist University Library Wenchi Faculty   19/10/2021 HF5415.32 .A76 12852 Books
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