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International marketing / Philip R. Cateora.

By: Material type: TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 9th edDescription: xxiii, 772 p. : ill. ; 26 cmISBN:
  • 0256139504
  • 0256206821 (International student ed.)
ISSN:
  • 9780256139501
Subject(s): LOC classification:
  • HF1009.5 .C35
Contents:
1. Scope and Challenge of International Marketing -- 2. Global Business Environment -- 3. Geography and History: The Foundations of Cultural Understanding -- 4. Cultural Dynamics in Assessing Global Markets -- 5. Business Customs and Practices in Global Marketing -- 6. Political Environment: A Critical Issue -- 7. International Legal Environment -- 8. Researching Global Markets -- Appendix: Sources of Secondary Data -- 9. Emerging Markets and Market Behavior -- 10. Multinational Market Regions and Market Groups -- 11. Developing Global Marketing Strategies: Planning and Organization -- 12. Export Trade Mechanics and Logistics -- 13. Developing Consumer Products for Global Markets -- 14. Marketing Industrial Products and Business Services -- 15. International Distribution System -- 16. Global Advertising and Promotion Effort -- 17. Personal Selling and Personnel Management -- 18. Pricing for International Markets -- 19. Financial Requirements for Global Marketing -- Country Notebook -- A Guide for Developing a Marketing Plan.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF1009.5 .C35 (Browse shelf(Opens below)) Available 12273
Books Methodist University Library Main General Stacks HF1009.5 .C35 (Browse shelf(Opens below)) Available 12277
Books Methodist University Library Main General Stacks Reference HF1009.5 .C35 (Browse shelf(Opens below)) Available 12275
Books Methodist University Library Main General Stacks HF1009.5 .C35 (Browse shelf(Opens below)) Available 12276
Books Methodist University Library Main General Stacks HF1009.5 .C35 (Browse shelf(Opens below)) Available 12499
Books Methodist University Library Main General Stacks HF1009.5 .C35 (Browse shelf(Opens below)) Available 12278
Books Methodist University Library Tema General Stacks HF1009.5 .C35 (Browse shelf(Opens below)) Available 22934
Books Methodist University Library Tema General Stacks HF1009.5 .C35 (Browse shelf(Opens below)) Available 22935
Books Methodist University Library Tema General Stacks HF1009.5 .C35 (Browse shelf(Opens below)) Available 22936

Includes indexes

1. Scope and Challenge of International Marketing --
2. Global Business Environment --
3. Geography and History: The Foundations of Cultural Understanding --
4. Cultural Dynamics in Assessing Global Markets --
5. Business Customs and Practices in Global Marketing --
6. Political Environment: A Critical Issue --
7. International Legal Environment --
8. Researching Global Markets --
Appendix: Sources of Secondary Data --
9. Emerging Markets and Market Behavior --
10. Multinational Market Regions and Market Groups --
11. Developing Global Marketing Strategies: Planning and Organization --
12. Export Trade Mechanics and Logistics --
13. Developing Consumer Products for Global Markets --
14. Marketing Industrial Products and Business Services --
15. International Distribution System --
16. Global Advertising and Promotion Effort --
17. Personal Selling and Personnel Management --
18. Pricing for International Markets --
19. Financial Requirements for Global Marketing --
Country Notebook --
A Guide for Developing a Marketing Plan.

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