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Cateora, Philip R.

International marketing / Philip R. Cateora. - 9th ed. - Chicago : Irwin, c1996. - xxiii, 772 p. : ill. ; 26 cm. - The Irwin series in marketing .

Includes indexes

1. Scope and Challenge of International Marketing --
2. Global Business Environment --
3. Geography and History: The Foundations of Cultural Understanding --
4. Cultural Dynamics in Assessing Global Markets --
5. Business Customs and Practices in Global Marketing --
6. Political Environment: A Critical Issue --
7. International Legal Environment --
8. Researching Global Markets --
Appendix: Sources of Secondary Data --
9. Emerging Markets and Market Behavior --
10. Multinational Market Regions and Market Groups --
11. Developing Global Marketing Strategies: Planning and Organization --
12. Export Trade Mechanics and Logistics --
13. Developing Consumer Products for Global Markets --
14. Marketing Industrial Products and Business Services --
15. International Distribution System --
16. Global Advertising and Promotion Effort --
17. Personal Selling and Personnel Management --
18. Pricing for International Markets --
19. Financial Requirements for Global Marketing --
Country Notebook --
A Guide for Developing a Marketing Plan.

ISBN: 0256139504 0256206821 (International student ed.)

ISSN: 9780256139501

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1009.5 / .C35