International marketing / (Record no. 633)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01669cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256139504 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256206821 (International student ed.) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780256139501 |
| 050 00 - CALL NUMBER | |
| Classification number | HF1009.5 |
| Item number | .C35 |
| 100 1# - AUTHOR | |
| Personal name | Cateora, Philip R. |
| 245 10 - TITLE | |
| Title | International marketing / |
| Statement of responsibility, etc | Philip R. Cateora. |
| 250 ## - EDITION | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Chicago : |
| Name of publisher | Irwin, |
| Year of publication | c1996. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxiii, 772 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 #4 - SERIES | |
| SERIES | The Irwin series in marketing |
| 500 ## - NOTES | |
| General note | Includes indexes |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | 1. Scope and Challenge of International Marketing --<br/>2. Global Business Environment --<br/>3. Geography and History: The Foundations of Cultural Understanding --<br/>4. Cultural Dynamics in Assessing Global Markets --<br/>5. Business Customs and Practices in Global Marketing --<br/>6. Political Environment: A Critical Issue --<br/>7. International Legal Environment --<br/>8. Researching Global Markets --<br/>Appendix: Sources of Secondary Data --<br/>9. Emerging Markets and Market Behavior --<br/>10. Multinational Market Regions and Market Groups --<br/>11. Developing Global Marketing Strategies: Planning and Organization --<br/>12. Export Trade Mechanics and Logistics --<br/>13. Developing Consumer Products for Global Markets --<br/>14. Marketing Industrial Products and Business Services --<br/>15. International Distribution System --<br/>16. Global Advertising and Promotion Effort --<br/>17. Personal Selling and Personnel Management --<br/>18. Pricing for International Markets --<br/>19. Financial Requirements for Global Marketing --<br/>Country Notebook --<br/>A Guide for Developing a Marketing Plan. |
| 650 #0 - SUBJECTS | |
| Topical Term | Export marketing. |
| 650 #0 - SUBJECTS | |
| Topical Term | International business enterprises. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 02/07/2000 | HF1009.5 .C35 | 12273 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/07/2000 | HF1009.5 .C35 | 12277 | Books | |||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 02/07/2000 | HF1009.5 .C35 | 12275 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/07/2000 | HF1009.5 .C35 | 12276 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/07/2000 | HF1009.5 .C35 | 12499 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/07/2000 | HF1009.5 .C35 | 12278 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 02/07/2000 | HF1009.5 .C35 | 22934 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 02/07/2000 | HF1009.5 .C35 | 22935 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 02/07/2000 | HF1009.5 .C35 | 22936 | Books |