Business research methods / William G. Zikmund.
Material type:
TextPublication details: Fort Worth : Dryden, c1994.Edition: 4th edDescription: xi, 776 p. : ill. ; 24 cmISBN: - 0030975859
- 9780030975851
- HD30.4 .Z54
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| HD30.4 .G55 Research methods for managers / | HD30.4 .S28 Research methods for business students / | HD30.4 .V86 Management training and development | HD30.4 .Z54 Business research methods / | HD30.4 .Z54 Business research methods / | HD30.4 .Z54 1997 Business research methods / | HD 30.4 C655 Business research methods / |
Includes bibliographical references and index
The role of business research --
Theory building --
The research process : an overview --
Problem definition and the research proposal --
Exploratory research --
Secondary data and database search and retrieval systems --
Survey research : an overview --
Survey research : basic methods of communication with respondents --
Observation methods --
Experimental research --
Measurement and scaling concepts --
Attitude measurement --
Questionnaire design --
Sample designs and sampling procedures --
Determination of sample size : a review of the statistical theory --
Fieldwork --
Editing and coding : beginning to transform raw data into information --
Basic data analysis : descriptive statistics --
Univariate statistics --
Bivariate analysis : tests of differences --
Bivariate analysis : measures of association --
Multivariate analysis --
Communicating research results : research report, oral presentation, and research follow-up --
Ethical issues in business research --
Cases.
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