Business research methods / (Record no. 5202)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01537pam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030975859 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780030975851 |
| 050 00 - CALL NUMBER | |
| Classification number | HD30.4 |
| Item number | .Z54 |
| 100 1# - AUTHOR | |
| Personal name | Zikmund, William G. |
| 245 10 - TITLE | |
| Title | Business research methods / |
| Statement of responsibility, etc | William G. Zikmund. |
| 250 ## - EDITION | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Fort Worth : |
| Name of publisher | Dryden, |
| Year of publication | c1994. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xi, 776 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | The role of business research --<br/>Theory building --<br/>The research process : an overview --<br/>Problem definition and the research proposal --<br/>Exploratory research --<br/>Secondary data and database search and retrieval systems --<br/>Survey research : an overview --<br/>Survey research : basic methods of communication with respondents --<br/>Observation methods --<br/>Experimental research --<br/>Measurement and scaling concepts --<br/>Attitude measurement --<br/>Questionnaire design --<br/>Sample designs and sampling procedures --<br/>Determination of sample size : a review of the statistical theory --<br/>Fieldwork --<br/>Editing and coding : beginning to transform raw data into information --<br/>Basic data analysis : descriptive statistics --<br/>Univariate statistics --<br/>Bivariate analysis : tests of differences --<br/>Bivariate analysis : measures of association --<br/>Multivariate analysis --<br/>Communicating research results : research report, oral presentation, and research follow-up --<br/>Ethical issues in business research --<br/>Cases. |
| 650 #0 - SUBJECTS | |
| Topical Term | Management |
| General subdivision | Research. |
| 650 #0 - SUBJECTS | |
| Topical Term | Business |
| General subdivision | Research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 17/03/2004 | HD30.4 .Z54 | 30935 | Books |