Normal view MARC view ISBD view

Zikmund, William G.

Business research methods / William G. Zikmund. - 4th ed. - Fort Worth : Dryden, c1994. - xi, 776 p. : ill. ; 24 cm.

Includes bibliographical references and index

The role of business research --
Theory building --
The research process : an overview --
Problem definition and the research proposal --
Exploratory research --
Secondary data and database search and retrieval systems --
Survey research : an overview --
Survey research : basic methods of communication with respondents --
Observation methods --
Experimental research --
Measurement and scaling concepts --
Attitude measurement --
Questionnaire design --
Sample designs and sampling procedures --
Determination of sample size : a review of the statistical theory --
Fieldwork --
Editing and coding : beginning to transform raw data into information --
Basic data analysis : descriptive statistics --
Univariate statistics --
Bivariate analysis : tests of differences --
Bivariate analysis : measures of association --
Multivariate analysis --
Communicating research results : research report, oral presentation, and research follow-up --
Ethical issues in business research --
Cases.

ISBN: 0030975859

ISSN: 9780030975851

Subjects--Topical Terms:
Management--Research.
Business--Research.

LC Class. No.: HD30.4 / .Z54