International Business Strategy / Nag. A.
Material type:
TextPublication details: New Delhi Vikas Publishing House 2009Description: xvi, 368p. : ill. ; 26cmISBN: - 9788125937111
- HD62.4 .N34
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Methodist University Library Main General Stacks | Reference | HD62.4 .N34 (Browse shelf(Opens below)) | Available | 36019 |
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| HD62.4 .M395 2006 International management : | HD62.4 .M4 2009 International management : | HD62.4 .M46 1995 Global management / | HD62.4 .N34 International Business Strategy / | HD62.4 .N34 International business strategy / | HD62.4 .P18 The business environment / | HD62.4 .R645 1996 International management : |
Includes index
Part 1. IB Strategy: Basics, Business modes and environment
Chapter 1. Understanding International Business and Strategy
Chapter 2. Forms or modes of International Business
Chapter 3. MNE and Strategic Environment
Part II IB Strategy: Generic Strategies
Chapter 4. General Strategic Choice
Chapter 5. Market Entry Strategy
Chapter 6. International Competitiveness Strategy
Part III IB Strategy: marketing Focused Strategies
Chapter 7. Product, branding and Promotional Strategies
Chapter 8. International Pricing Strategy
Part IV IB Strategy: Business Focused Strategies
Chapter 9. Logistics, Operations, Distribution
Chapter 10. Strategic Alliances, Partnerships, Networks
Chapter 11. FDI, IJV and M & A
Chapter 12. Subsidiary Strategy
Part V IB Strategy: MNE FocUSED STRATEGIES
Chapter 13. Multinationals in ACtion
Part VI IB Strategy: Implementation and Control Systems
Chapter 14. Organizational Structure, Financing and HR
Chapter 15. Strategic Control of International Business
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