International Business Strategy / (Record no. 5148)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01443nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788125937111 |
| 050 ## - CALL NUMBER | |
| Classification number | HD62.4 |
| Item number | .N34 |
| 100 ## - AUTHOR | |
| Personal name | Nag, A. |
| 245 ## - TITLE | |
| Title | International Business Strategy / |
| Statement of responsibility, etc | Nag. A. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New Delhi |
| Name of publisher | Vikas Publishing House |
| Year of publication | 2009 |
| 300 ## - DESCRIPTION | |
| Number of Pages | xvi, 368p. : |
| Other physical details | ill. ; |
| Dimensions | 26cm |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part 1. IB Strategy: Basics, Business modes and environment<br/>Chapter 1. Understanding International Business and Strategy<br/>Chapter 2. Forms or modes of International Business<br/>Chapter 3. MNE and Strategic Environment<br/><br/>Part II IB Strategy: Generic Strategies<br/>Chapter 4. General Strategic Choice<br/>Chapter 5. Market Entry Strategy<br/>Chapter 6. International Competitiveness Strategy<br/><br/>Part III IB Strategy: marketing Focused Strategies<br/>Chapter 7. Product, branding and Promotional Strategies <br/>Chapter 8. International Pricing Strategy <br/><br/>Part IV IB Strategy: Business Focused Strategies<br/>Chapter 9. Logistics, Operations, Distribution<br/>Chapter 10. Strategic Alliances, Partnerships, Networks<br/>Chapter 11. FDI, IJV and M & A<br/>Chapter 12. Subsidiary Strategy<br/><br/>Part V IB Strategy: MNE FocUSED STRATEGIES<br/>Chapter 13. Multinationals in ACtion <br/><br/>Part VI IB Strategy: Implementation and Control Systems<br/>Chapter 14. Organizational Structure, Financing and HR<br/>Chapter 15. Strategic Control of International Business |
| 650 ## - SUBJECTS | |
| Topical Term | International Business |
| 650 ## - SUBJECTS | |
| Topical Term | Business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 10/04/2012 | HD62.4 .N34 | 36019 | Books |