Normal view MARC view ISBD view

Nag, A.

International Business Strategy / Nag. A. - New Delhi Vikas Publishing House 2009 - xvi, 368p. : ill. ; 26cm

Includes index

Part 1. IB Strategy: Basics, Business modes and environment
Chapter 1. Understanding International Business and Strategy
Chapter 2. Forms or modes of International Business
Chapter 3. MNE and Strategic Environment

Part II IB Strategy: Generic Strategies
Chapter 4. General Strategic Choice
Chapter 5. Market Entry Strategy
Chapter 6. International Competitiveness Strategy

Part III IB Strategy: marketing Focused Strategies
Chapter 7. Product, branding and Promotional Strategies
Chapter 8. International Pricing Strategy

Part IV IB Strategy: Business Focused Strategies
Chapter 9. Logistics, Operations, Distribution
Chapter 10. Strategic Alliances, Partnerships, Networks
Chapter 11. FDI, IJV and M & A
Chapter 12. Subsidiary Strategy

Part V IB Strategy: MNE FocUSED STRATEGIES
Chapter 13. Multinationals in ACtion

Part VI IB Strategy: Implementation and Control Systems
Chapter 14. Organizational Structure, Financing and HR
Chapter 15. Strategic Control of International Business

ISBN: 9788125937111

Subjects--Topical Terms:
International Business
Business

LC Class. No.: HD62.4 / .N34