Introduction to mass communication : media literacy and culture / Stanley J. Baran.
Material type:
TextPublication details: Boston : McGraw-Hill, c2007.Edition: Updated 4th edDescription: xxxvi, 523 p. : ill. (some col.) ; 28 cmISBN: - 9780073256238
- 0073256234
- P90 .B284
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Methodist University Library Main General Stacks | Non-fiction | P90 .B284 (Browse shelf(Opens below)) | Available | 3396 |
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| JZ1305 .H46 1998 International relations : | KD661 .A33 Law for business students | KF3408.A4 S3 1989 Cases in collective bargaining and industrial relations : | P90 .B284 Introduction to mass communication : | P90 .S3994 2005 Communication : | P95 .B76 Speech communication / | P95 .H9 2001 Communicating effectively / |
Includes index
1. Mass communication
2. News papers
3. Books
4. Magazines
5. Film
6. Radio and sound recording
7. Television
8. Cable and other multi channel services
9. Video games
10. The internet and the world wide web
11. Public relations
12. Advertising
13 Theories and effects of mass communication
14. Media freedom, regulation, and ethics
15. Global media
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