Introduction to mass communication : (Record no. 4981)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00941cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073256238 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073256234 |
| 050 00 - CALL NUMBER | |
| Classification number | P90 |
| Item number | .B284 |
| 100 1# - AUTHOR | |
| Personal name | Baran, Stanley J. |
| 245 10 - TITLE | |
| Title | Introduction to mass communication : |
| Remainder of title | media literacy and culture / |
| Statement of responsibility, etc | Stanley J. Baran. |
| 250 ## - EDITION | |
| Edition statement | Updated 4th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2007. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxxvi, 523 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 28 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | 1. Mass communication<br/>2. News papers<br/>3. Books<br/>4. Magazines<br/>5. Film<br/>6. Radio and sound recording<br/>7. Television<br/>8. Cable and other multi channel services<br/>9. Video games<br/>10. The internet and the world wide web<br/>11. Public relations<br/>12. Advertising<br/>13 Theories and effects of mass communication<br/>14. Media freedom, regulation, and ethics<br/>15. Global media |
| 650 30 - SUBJECTS | |
| Topical Term | Mass media. |
| 650 #0 - SUBJECTS | |
| Topical Term | Mass media and culture. |
| 650 #0 - SUBJECTS | |
| Topical Term | Media literacy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Methodist University Library Main | Methodist University Library Main | General Stacks | 26/01/2017 | P90 .B284 | 3396 | Books |