Introduction to mass communication : media literacy and culture / Stanley J. Baran.

By:

Baran, Stanley J

Material type:

TextPublication details: Boston : McGraw-Hill, c2007.Edition: Updated 4th edDescription: xxxvi, 523 p. : ill. (some col.) ; 28 cmISBN:

9780073256238
0073256234

Subject(s):

LOC classification:

P90 .B284

Contents:

1. Mass communication 2. News papers 3. Books 4. Magazines 5. Film 6. Radio and sound recording 7. Television 8. Cable and other multi channel services 9. Video games 10. The internet and the world wide web 11. Public relations 12. Advertising 13 Theories and effects of mass communication 14. Media freedom, regulation, and ethics 15. Global media

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Methodist University Library Main General Stacks		Non-fiction		P90 .B284 (Browse shelf(Opens below))					Available			3396

Includes index

1. Mass communication
2. News papers
3. Books
4. Magazines
5. Film
6. Radio and sound recording
7. Television
8. Cable and other multi channel services
9. Video games
10. The internet and the world wide web
11. Public relations
12. Advertising
13 Theories and effects of mass communication
14. Media freedom, regulation, and ethics
15. Global media

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