Profitable customers : how to identify, develop and retain them Charles Wilson.
Material type:
TextPublication details: London : Kogan Page, 1998.Edition: 2nd edDescription: viii, 184 p. : illus. ; 24 cmISBN: - 0749428252
- 9780749428259
- HF 5415 .5
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Methodist University Library Tema Reference | Reference | HF 5415 .5 (Browse shelf(Opens below)) | Available | 20872 | |||||||||||||
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Methodist University Library Tema Reference | Reference | HF 5415 .5 (Browse shelf(Opens below)) | Available | 20871 |
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| HF5415 .1265.D27 A guide to Web marketing : | HF5415 .1265.D27 A guide to Web marketing : | HF 5415 .5 Profitable customers : | HF 5415 .5 Profitable customers : | HF5415.123 .P53 Integrated marketing communications | HF5415.123 .P53 Integrated marketing communications | HF5415.1255 .I58 An introduction to branding and marketing communication management / |
Includes index
Chapter 1: Introduction
Chapter 2: The Customer Base "Profit Gap" is widening
Chapter 3: Is there a Problem
Chapter 4: Determining the Value of a Customer
Chapter 5: Lock in Core Profit Customers
Chapter 6: Increasing Income
Chapter 7: Reduce the Cost of Interfacing with Customers
Chapter 8: Harness the Technology
Chapter 9: Fix Unprofitable Accounts
Chapter 10: Manage the Customer Life Stages
Chapter 11: Make it Happen
Chapter 12: Preparing for the New Era
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