Profitable customers :
Charles Wilson.
Profitable customers : how to identify, develop and retain them Charles Wilson. - 2nd ed. - London : Kogan Page, 1998. - viii, 184 p. : illus. ; 24 cm.
Includes index
Chapter 1: Introduction
Chapter 2: The Customer Base "Profit Gap" is widening
Chapter 3: Is there a Problem
Chapter 4: Determining the Value of a Customer
Chapter 5: Lock in Core Profit Customers
Chapter 6: Increasing Income
Chapter 7: Reduce the Cost of Interfacing with Customers
Chapter 8: Harness the Technology
Chapter 9: Fix Unprofitable Accounts
Chapter 10: Manage the Customer Life Stages
Chapter 11: Make it Happen
Chapter 12: Preparing for the New Era
0749428252 9780749428259
Customer services. --Customer relations. .
Marketing -- Management. --Consumer satisfaction
HF 5415 / .5
Profitable customers : how to identify, develop and retain them Charles Wilson. - 2nd ed. - London : Kogan Page, 1998. - viii, 184 p. : illus. ; 24 cm.
Includes index
Chapter 1: Introduction
Chapter 2: The Customer Base "Profit Gap" is widening
Chapter 3: Is there a Problem
Chapter 4: Determining the Value of a Customer
Chapter 5: Lock in Core Profit Customers
Chapter 6: Increasing Income
Chapter 7: Reduce the Cost of Interfacing with Customers
Chapter 8: Harness the Technology
Chapter 9: Fix Unprofitable Accounts
Chapter 10: Manage the Customer Life Stages
Chapter 11: Make it Happen
Chapter 12: Preparing for the New Era
0749428252 9780749428259
Customer services. --Customer relations. .
Marketing -- Management. --Consumer satisfaction
HF 5415 / .5