Profitable customers : (Record no. 4978)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01086nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0749428252 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749428259 |
| 050 ## - CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .5 |
| 100 ## - AUTHOR | |
| Personal name | Charles Wilson. |
| 245 ## - TITLE | |
| Title | Profitable customers : |
| Remainder of title | how to identify, develop and retain them |
| Statement of responsibility, etc | Charles Wilson. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London : |
| Name of publisher | Kogan Page, |
| Year of publication | 1998. |
| 300 ## - DESCRIPTION | |
| Number of Pages | viii, 184 p. : |
| Other physical details | illus. ; |
| Dimensions | 24 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Chapter 1: Introduction<br/>Chapter 2: The Customer Base "Profit Gap" is widening<br/>Chapter 3: Is there a Problem<br/>Chapter 4: Determining the Value of a Customer<br/>Chapter 5: Lock in Core Profit Customers<br/>Chapter 6: Increasing Income<br/>Chapter 7: Reduce the Cost of Interfacing with Customers<br/>Chapter 8: Harness the Technology<br/>Chapter 9: Fix Unprofitable Accounts<br/>Chapter 10: Manage the Customer Life Stages<br/>Chapter 11: Make it Happen<br/>Chapter 12: Preparing for the New Era |
| 650 ## - SUBJECTS | |
| Topical Term | Customer services. |
| General subdivision | Customer relations. . |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing -- Management. |
| General subdivision | Consumer satisfaction |
| 700 ## - OTHER AUTHORS | |
| Personal name | Charles Wilson. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Tema | Methodist University Library Tema | Reference | 25/10/2008 | HF 5415 .5 | 20872 | Books | ||
| Reference | Methodist University Library Tema | Methodist University Library Tema | Reference | 25/10/2008 | HF 5415 .5 | 20871 | Books |