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Managing the new product development process : cases and notes / Robert J. Dolan.
Material type:
TextPublication details: Reading, Mass. : Addison-Wesley, c1993.Description: viii, 392 : ill. ; 24 cmISBN: - 0201526271
- HF5415.153 .D65
Contents:
New product development --
Market-based guidelines for product design and positioning --
Formulating the market introduction strategy --
Managing the dynamics of product line evolution.
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Methodist University Library Main General Stacks | Reference | HF5415.153 .D65 (Browse shelf(Opens below)) | Available | 38462 |
New product development --
Market-based guidelines for product design and positioning --
Formulating the market introduction strategy --
Managing the dynamics of product line evolution.
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