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Managing the new product development process :

Dolan, Robert J.

Managing the new product development process : cases and notes / Robert J. Dolan. - Reading, Mass. : Addison-Wesley, c1993. - viii, 392 : ill. ; 24 cm.

New product development --
Market-based guidelines for product design and positioning --
Formulating the market introduction strategy --
Managing the dynamics of product line evolution.

ISBN: 0201526271

Subjects--Topical Terms:
New products--Management.

LC Class. No.: HF5415.153 / .D65

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