Managing the new product development process : (Record no. 2445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00615pam a2200145 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0201526271 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.153 |
| Item number | .D65 |
| 100 1# - AUTHOR | |
| Personal name | Dolan, Robert J. |
| 245 10 - TITLE | |
| Title | Managing the new product development process : |
| Remainder of title | cases and notes / |
| Statement of responsibility, etc | Robert J. Dolan. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Reading, Mass. : |
| Name of publisher | Addison-Wesley, |
| Year of publication | c1993. |
| 300 ## - DESCRIPTION | |
| Number of Pages | viii, 392 : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | New product development --<br/>Market-based guidelines for product design and positioning --<br/>Formulating the market introduction strategy --<br/>Managing the dynamics of product line evolution. |
| 650 #0 - SUBJECTS | |
| Topical Term | New products |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 14/09/2013 | HF5415.153 .D65 | 38462 | Books |