The market planning guide : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr.
Material type:
TextPublication details: Chicago : Upstart Pub., 1998.Edition: 5th edDescription: vii, 243 p. ; 28 cmISBN: - 157410098X (pbk.)
- 9781574100983
- HF5415.122 .B36
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Methodist University Library Main General Stacks | Reference | HF5415.122 .B36 (Browse shelf(Opens below)) | Available | 36768 |
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| HF5415.12.A8 M37 Marketing insights for the Asia Pacific / | HF5415.12.A8 M37 Marketing insights for the Asia Pacific / | HF5415.12.J3 .J63In Relentless | HF5415.122 .B36 The market planning guide : | HF5415.122 .L68 Services marketing / | HF5415.122 .L68 Services marketing : | HF5415.122 .L68 Services marketing : |
Includes index.
Ch. 1. Quick Strategic Marketing Plan --
Ch. 2. Marketing Overview --
Ch. 3. Products and Services --
Ch. 4. Customers and Prospects --
Ch. 5. Competitive Analysis --
Ch. 6. Price, Place, and Sales Practices --
Ch. 7. Strengths and Weaknesses --
Ch. 8. Advertising and Promotion --
Ch. 9. Strategic Marketing --
Ch. 10. Marketing Plan --
Ch. 11. Sales Plan --
App. 1. Summary of Questions and Marketing Plan Outline --
App. 2. Marketing Plan for R.D. Montville & Associate --
App. 3. Marketing Plan for Delicious Delectables.
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