The market planning guide : (Record no. 1904)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01172cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 157410098X (pbk.) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9781574100983 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.122 |
| Item number | .B36 |
| 100 1# - AUTHOR | |
| Personal name | Bangs, David H. |
| 245 14 - TITLE | |
| Title | The market planning guide : |
| Remainder of title | creating a plan to successfully market your business, product, or service / |
| Statement of responsibility, etc | David H. Bangs, Jr. |
| 250 ## - EDITION | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Chicago : |
| Name of publisher | Upstart Pub., |
| Year of publication | 1998. |
| 300 ## - DESCRIPTION | |
| Number of Pages | vii, 243 p. ; |
| Dimensions | 28 cm. |
| 500 ## - NOTES | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Ch. 1. Quick Strategic Marketing Plan --<br/>Ch. 2. Marketing Overview --<br/>Ch. 3. Products and Services --<br/>Ch. 4. Customers and Prospects --<br/>Ch. 5. Competitive Analysis --<br/>Ch. 6. Price, Place, and Sales Practices --<br/>Ch. 7. Strengths and Weaknesses --<br/>Ch. 8. Advertising and Promotion --<br/>Ch. 9. Strategic Marketing --<br/>Ch. 10. Marketing Plan --<br/>Ch. 11. Sales Plan --<br/>App. 1. Summary of Questions and Marketing Plan Outline --<br/>App. 2. Marketing Plan for R.D. Montville & Associate --<br/>App. 3. Marketing Plan for Delicious Delectables. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Planning. |
| 650 #0 - SUBJECTS | |
| Topical Term | Small business |
| General subdivision | Planning. |
| 650 #0 - SUBJECTS | |
| Topical Term | New business enterprises |
| General subdivision | Planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 22/01/2013 | HF5415.122 .B36 | 36768 | Books |